• Sendhil Mullainathan
• Behavioral economist

• Speaking at TEDIndia
• November 2009
• Mysore, India

Solving social problems with a nudge: MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems -- those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology ... yet somehow, we don't or can't. Why?