• Gary Lauder
• Managing Partner & Venture Capitalist, Lauder Partners

• Speaking at TED2010
• February 2010
• Long Beach, CA

A new traffic sign: Take Turns: Fifty percent of traffic accidents happen at intersections. Gary Lauder shares a brilliant and cheap idea for helping drivers move along smoothly: a new traffic sign that combines the properties of "Stop" and "Yield" -- and asks drivers to be polite.