Dan Ariely at TED2009

  • Dan Ariely
  • Author, "Predictably Irrational" and "The Upside of Irrationality"
  • Speaking at TED2009
  • February 2009
  • Long Beach, CA

Why we think it's OK to cheat and steal (sometimes): Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.