• Tim Chatfield
• Gaming theorist

• Speaking at TEDGlobal 2010
• July 2010
• Oxford

7 ways games reward the brain: We're bringing gameplay into more aspects of our lives, spending countless hours -- and real money -- exploring virtual worlds for imaginary treasures. Why? As Tom Chatfield shows, games are perfectly tuned to dole out rewards that engage the brain and keep us questing for more.