Joe Pine's speaking bio and video

Joe Pine's Presentations

TED2004	February 2004	Watch video What do consumers really want?: Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway. What do consumers really want?: Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway. Less ↑
Poptech 2002	October 2002	Less ↑